Linear TV Networks vs Digital Providers: The Evolution of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via cable. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and online content providers has es

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